Get Lucky, our concept of inter-company solidarity in action since early 2016 !
We have been looking for a way of "returning the favour" to our clients for their loyalty by giving them the chance to promote their product, brand or expertise in our inflight magazine for free. With this in mind, we created "Get Lucky", an initiative whereby we select a business client at random from amongst our customers and offer them space in our inflight magazine at absolutely no cost to them. Although in theory, there is nothing stopping businesses from offering each other a helping hand, this very rarely translates into tngible action - wanting to do something is one thing, actually doing it is another thing entirely...
Wel, since the January 1st 2016, we have randomly picked four of our business clients and given them their own personal podium in each issue of our magazine - and it has not cost them a penny! It is true that when we do this, it only adds up to 16 businesses each year, but if 1.000 businesses were to do the same that would mean free publicity for some 16.000 business customers... Get Lucky, is so easy to put into action that we felt there was no excuse not to go ahead with it and extend that helping hand! That is what we thought anyway...
So, to get down to specifics, we have Get Lucky Winners (clients drawn at random who are given free advertising space in our magazine) and Get Lucky Members, businesses wha have decided to put this idea into practice themselves with their own clients.
We have been looking for a way of "returning the favour" to our clients for their loyalty by giving them the chance to promote their product, brand or expertise in our inflight magazine for free. With this in mind, we created "Get Lucky", an initiative whereby we select a business client at random from amongst our customers and offer them space in our inflight magazine at absolutely no cost to them. Although in theory, there is nothing stopping businesses from offering each other a helping hand, this very rarely translates into tngible action - wanting to do something is one thing, actually doing it is another thing entirely...
Wel, since the January 1st 2016, we have randomly picked four of our business clients and given them their own personal podium in each issue of our magazine - and it has not cost them a penny! It is true that when we do this, it only adds up to 16 businesses each year, but if 1.000 businesses were to do the same that would mean free publicity for some 16.000 business customers... Get Lucky, is so easy to put into action that we felt there was no excuse not to go ahead with it and extend that helping hand! That is what we thought anyway...
So, to get down to specifics, we have Get Lucky Winners (clients drawn at random who are given free advertising space in our magazine) and Get Lucky Members, businesses wha have decided to put this idea into practice themselves with their own clients.
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Get Lucky, our concept of inter-company solidarity in action since early 2016 !
We have been looking for a way of "returning the favour" to our clients for their loyalty by giving them the chance to promote their product, brand or expertise in our inflight magazine for free. With this in mind, we created "Get Lucky", an initiative whereby we select a business client at random from amongst our customers and offer them space in our inflight magazine at absolutely no cost to them. Although in theory, there is nothing stopping businesses from offering each other a helping hand, this very rarely translates into tngible action - wanting to do something is one thing, actually doing it is another thing entirely...
Wel, since the January 1st 2016, we have randomly picked four of our business clients and given them their own personal podium in each issue of our magazine - and it has not cost them a penny! It is true that when we do this, it only adds up to 16 businesses each year, but if 1.000 businesses were to do the same that would mean free publicity for some 16.000 business customers... Get Lucky, is so easy to put into action that we felt there was no excuse not to go ahead with it and extend that helping hand! That is what we thought anyway...
So, to get down to specifics, we have Get Lucky Winners (clients drawn at random who are given free advertising space in our magazine) and Get Lucky Members, businesses wha have decided to put this idea into practice themselves with their own clients.
We have been looking for a way of "returning the favour" to our clients for their loyalty by giving them the chance to promote their product, brand or expertise in our inflight magazine for free. With this in mind, we created "Get Lucky", an initiative whereby we select a business client at random from amongst our customers and offer them space in our inflight magazine at absolutely no cost to them. Although in theory, there is nothing stopping businesses from offering each other a helping hand, this very rarely translates into tngible action - wanting to do something is one thing, actually doing it is another thing entirely...
Wel, since the January 1st 2016, we have randomly picked four of our business clients and given them their own personal podium in each issue of our magazine - and it has not cost them a penny! It is true that when we do this, it only adds up to 16 businesses each year, but if 1.000 businesses were to do the same that would mean free publicity for some 16.000 business customers... Get Lucky, is so easy to put into action that we felt there was no excuse not to go ahead with it and extend that helping hand! That is what we thought anyway...
So, to get down to specifics, we have Get Lucky Winners (clients drawn at random who are given free advertising space in our magazine) and Get Lucky Members, businesses wha have decided to put this idea into practice themselves with their own clients.
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